I’m Frederik and I made The Photographer’s Guide to Social Media & Marketing.
And what I’m going to show you, is a not-so-glamorous way to get more followers on any social media platform.
To show how this works, I will do in as a photographer wanted more followers – but the exact same method can be used in any niche, on almost any social media platform.
The sauce and why this works
When someone follows you on your favorite social media platform, you will often get:
- A notification saying “You have a new follower”
- And sometimes even an email telling you the same, with a photo of the person who just followed you.
Following people in hope that they will follow you in return, is not the most glamorous marketing strategy, but if you do this right, you should expect 10–30 % to follow you back.
The percentage of your followback-ratio depends on the relevance of the people you follow and the quality of your own profile.
By following 1000 active, relevant people on your favorite social network should result in 100–300 new followers. (I did the math).
And if you do that 10 times, you will have enough followers to make you photos popular in the tags you use and categories you pick – or at least you will increase your chance a lot!
If you, of course, you post really good photos, otherwise, forget about it.
How you can leverage this as a photographer
On Flickr, I post street photography photos, so my goal is to reach people who are into street photography.
The two-step recipe:
1) Find an active photographer who shares street photography photos
2) Follow or like the photos of the people who likes his or her photos.
Step 1: Finding someone who posts similar photos as you do
For this step, I picked Alan Schaller.
A very talented and famous street photographer.
Alan is posting daily on Flickr and gets around 300+ likes per photo.
Alan has 14.000 followers on Flickr. But Flickr has been around for 13 years, so out of is 14k followers, a lot of them are inactive by today, so I don’t make sense for me to just follow all his followers — and it would be a huge waste of time.
When you pick “your target” make sure:
1) The person is active on the platform you choose.
A photographer might have a crazy amount of followers but stopped being active, which is useless to you because you can’t tell which of his followers are active anymore.
2) Have a lot of followers.
This tactic doesn’t make sense to spend your time doing unless the target you choose gets 100+ likes per photo.
3) Does the same kinda photography as you do.
If the people you end up following, don’t care about your type of photography, this won’t be very effective.
Step 2: Open your target’s last photo and click on “faves”
Flickr has been since 2004, so you will find a lot of photographers, in your photography genre, who has a crazy amount of inactive followers.
You don’t want to follow an inactive person on Flickr, right?
By finding a photographer who is active today, you will know the people who like his daily photos, are active users on Flickr, and those are the ones you want as followers.
Final step: Follow people who just liked your target’s last photo
By clicking “faves” in the lower left corner of your target’s photo, you will see a list of people who just liked the photo. Like this:
As you can see, I’ve already followed a lot of the people who like Alan Schaller’s latest photo.
Now you just scroll through the likes and follow everyone with a decent profile.
Most social media websites have a follower limit per day. How crazy you can go with this method depends on each website.
There is also a max following limit on most websites, which means you need to unfollow people when you hit the maximum amount of followers.
Which platforms does this work on?