The Photographer’s Guide to Instagram Marketing

In December 2017, I had 2700 Instagram followers on @trovatten.

Writing this, I have 10.4K which means my I’ve seen an increase in Instagram followers of around 1200 new followers per month or 40 per day. It’s not anything crazy, and I think this growth is possible for most people who are willing to put in the time and effort.

Since I started this project, I’ve read, analyzed, bought E-books (this is my favorite E-book about Instagram Marketing) and searched forums for every Instagram Marketing Tactic, I could get my hands on.

In this guide, I will go through:

Content: Creating better content

  1. What I do to make better Instagram Content
  2. When is the ideal moment for you to post?

Get better engagement

  1. Why Engagement matters
  2. How to increase your engagement rate
  3. How to hit the explore-page
  4. Networking
  5. Engagement-Groups
  6. Shout-out-for-shout-out
  7. Powerlikes

Marketing: Get Noticed


  1. What’s the impact of hashtags
  2. How do you find the hashtags you should use?

Inbound Channels

  1. Twitter
  2. Facebook
  3. Reddit


SEO: Search Engine Optimization

PR: How to get press

  • Finding Relevant Journalist
  • Make them notice you
  • Getting their contact information

Frequency: How often should you post on Instagram?

I don’t know. I haven’t read anything that points to a magical number of posts, but you could argue that keeping your feed fresh could be a factor.