Hi, I’m Frederik Trovatten

Before becoming a photographer, I spent 17 years as a digital marketer, helping startups, international companies, musicians, and artists grow their audience.

Then I picked up a camera.

I wasn’t good, average, I’d say - but I loved it.

One day, I took a photograph I felt was great and I knew someone would care about, if only they saw it.

But no one did

That’s when I decided to turn everything around.

I couldn’t accept that the only thing standing between my work and the people who’d appreciate it was that they didn’t know I or my photographs existed.

I stopped waiting to be discovered and started applying everything my career in digital marketing had taught me to my photography.

Fast forward - my photographs have been exhibited in museums, featured in National Geographic, licensed for bestseller covers, and I’ve shot campaigns for Facebook, Burger King, and Coca-Cola.

I got these commissions not just because of my talent, but because I built visibility for my work.

And that’s what I want to teach other photographers to do.

Underexposed is a community for photographers who want their work to be seen — built around a complete video course that shows you how to get your photography noticed, published, and commissioned.

“Your advice was spot on, Frederik.
Let me know when you’re in the bay area next time.”
— Mike, Instagram Co-founder

What is Underexposed?

Underexposed is a community and marketing course for photographers who want their work to be seen.

Inside, you’ll find short, no-fluff video lessons that help you build an audience and grow, one focused step at a time.

What you can expect

This course is stripped down to what truly matters.

No fluff, no surface-level advice like “post three times a week” or “use these 5 hashtags.”

I’ve included every social media insight I’ve learned - but don’t mistake it for an easy shortcut.

Some of it’s technical, some of it’s strategic guesswork, and some of it’s a black box we’ll explore together as a community by sharing what works.

My goal with Underexposed is simple: to give talented photographers the visibility they deserve.

What you get

Course access

  • Short video lessons — clear and to the point

  • Downloadable checklists, templates, and cheatsheets

  • Assignments that push you to put it into practice

Community access (Course + Community plan only)

  • Work, spare, and grow with other photographers

  • Private community for questions and feedback

  • Monthly live Q&A sessions with me

—

Get the full course plus access to the private community.

  • Complete access to all course modules and resources

  • Join monthly live Q&A sessions to get your questions answered directly

  • Connect with other photographers inside the community space

  • Take part in challenges that keep you consistent and growing

  • Learn together, share feedback, and build connections with peers

This option is for photographers who want the content and the accountability, interaction, and ongoing support of a group.

Course only

Get lifetime access to the complete course.

  • All modules, lessons, and resources included

  • Learn at your own pace, on your own schedule

  • Perfect if you just want the course content without community extras

This option is for photographers who prefer to learn solo but still want the full training.

What you’ll learn

Grow your social media

Use Instagram to share your work without turning it into a performance.

Learn how to stay consistent, tell stories, and grow an audience that genuinely cares.

Website and portfolio

Turn your website from a digital business card into a portfolio that draws people in

Rank on Google

Make sure people find you when they search for photographers in your city or your style — like “street photographer Copenhagen.”

Show up on ChatGPT

Be discovered through AI searches. Learn how to appear when clients use ChatGPT, Gemini, and other chatbot tools to find photographers.

Reach Journalists

Want your work featured in real publications? Learn how to pitch your story, get noticed, and get your photos out into the world.

Make videos people watch

Behind-the-scenes, simple edits, short reels — learn how to make videos that feel like you and actually get seen.

Who is this for?

Underexposed isn’t defined by where you are in your career.

It’s for photographers who take their craft seriously and are willing to put in the work to build something lasting.

  • Yes. Underexposed is for anyone who wants their work to be seen—whether you’re a pro trying to book clients, an artist seeking exhibitions, or a hobbyist who wants recognition beyond Instagram likes.

  • Not at all. Many photographers in the course start from zero. The strategies work whether you’re unknown or already have a small audience but want to grow into real visibility.

  • That’s fine. Underexposed doesn’t push you to dance on TikTok. You’ll learn how to use SEO, website optimisation, and journalist outreach—along with social platforms if you want them.

  • If you’ve ever thought:

    • “My work is good, but nobody sees it.”

    • “I don’t know how to get clients or editors to notice me.”

    • “Marketing feels overwhelming, and I just want a clear path.”
      Then yes—this course is for you.