Get your work infront of peoplewho can pay you
Course + community for photographers who want to land clients and build an audience.
The strategy behind my six-figure photography career, exhibitions, and a 200K+ audience.
As seen in
Results within 30 days
after joining Underexposed
3K → 11K on Instagram
12× growth in new followers
FULL COURSE + COMMUNITY · ACCESS FROM DAY ONE
GET SEEN.
GET HIRED.
A practical marketing course for photographers, with 30+ short lessons on getting your work noticed and finding clients, plus feedback and support as you put them into practice.
Get found when
clients search
Rank on Google for clients already searching for a photographer like you.
Reach the people
who hire you
Get your photography seen on Instagram, not buried in the feed.
Get named when
clients ask AI
Be the photographer ChatGPT names when a client asks who to book.
Turn Reels into
real bookings
Turn your photography into Reels that get noticed without compromising your work.
Get hired off
your portfolio
Get your portfolio seen by clients ready to book work like yours.
Get your work
published
Get published. Find the right editors to pitch in the Underexposed Press Vault™.
Inside the course & community
An online photography marketing course to help you promote your photography business, attract clients and build an audience, with feedback and support as you put it into practice.
Inside UnderexposedWatch · 02:09
The course gives you structure.The community helps you execute.
Personal feedback from Frederik
Get eyes on your photography portfolio, content, positioning, and pitches.
Live workshops + Q&A
Live marketing workshops covering social media, portfolio positioning and practical ways to reach potential clients, with direct feedback from Frederik.
What you'll get
Trusted by photographers worldwide
- 30+ video lessons on marketing for photographers
- Press vault: 200+ journalists to pitch
- Private community of working photographers
- Monthly workshops with direct feedback
$199 to join. First month included.
After your first month, it’s $29/month for continued access to the full course, Press Vault, community, feedback and live workshops. Cancel anytime.
Join Underexposed
14-day money-back guarantee.
“Your advice was spot on, Frederik.
Let me know when you're in the Bay Area.”Mike Krieger · Co-founder of Instagram
Meet Frederik
Before photography, I spent 17 years as a social media and online marketing strategist.
When I picked up a camera, photography was new to me. Getting my work in front of the right people was not.
With no agent, no industry connections, and no marketing budget, I was shooting commissioned work for Facebook within a year.
My goal with Underexposed is to help your photographs reach people who appreciate your work, remember your name, and hire you.
3x Cannes Gold LionsCannes Lions · Burger King Mexico
18 yearsMarketing and social media
200K+ followersBuilt across social media
Global brand workCoca-Cola, Burger King, Facebook
Underexposed is for you, if...
✓
Your photography is better than the opportunities you are getting.
✓
You want routes to discovery beyond Instagram.
✓
You want the right people to remember your name.
✓
You are willing to publish, test, pitch, and improve.
Straight answers
Why would Underexposed work when other things haven’t?
More posts, another website redesign, and another batch of Reels can still leave your work getting likes from photographers without reaching potential clients. Underexposed teaches you how to market your photography business and reach people who hire through local marketing, a portfolio they can find through search, and outreach that puts your work in front of clients and editors.
How to get photography clients with a small following?
Start by reaching potential clients in your area. Underexposed teaches local marketing, portfolio improvements, and outreach to help you reach people who might hire you, without needing a large audience first.
How long until I see inquiries?
It depends on your starting point, your market, and what you put into practice. Improving your profile and reaching out to potential clients can create opportunities sooner. Building visibility through search takes longer. There’s no fixed timeline for bookings.
Is Underexposed a social media course?
Yes. Underexposed is a social media course for photographers covering Instagram, video and audience growth. You’ll also learn how to reach potential clients through search, your portfolio and press outreach, with feedback and support as you put the lessons into practice.
Do I have to be comfortable on camera?
No. The Reel lesson includes a voiceover option, so you can use your photographs without presenting on camera.
How much time will I need?
Plan for two to four hours a week to watch the short lessons and apply them to your own work. The course is self-paced, so you can work around shoots and busy periods.
What does full access include?
Your subscription includes the full course of 30+ short lessons, the Press Vault, member tools, community, personal feedback and live workshops. Start with what’s most useful to your photography, then put it into practice with us.
What will I pay?
$199 to join. First month included. You get full access from day one.
After your first month, it’s $29/month for continued access to the full course, Press Vault, community, feedback and live workshops. Cancel anytime. Applicable tax is shown at checkout.
Is there a money-back guarantee?
Yes. If Underexposed isn’t for you, email me within 14 days of your first payment for a full refund. Billing and access stop once it’s refunded. frederik@trovatten.com.
What happens if I cancel?
The course gives you a foundation in online marketing. Your Underexposed membership keeps your access to the full course, Press Vault, feedback, workshops, community and updates as the ways people discover photography change. You can cancel anytime to stop future payments. Your access continues until the end of your paid period.
Stop being photography's best-kept secret.
Get your work in front of clients, editors, brands, and agencies who can hire, publish, or commission you.
Join Underexposed14-day money-back guarantee.
$199 to join, first month included. Then $29/month. Cancel anytime.