Be the name they call for their next event.
Marketing course + community for working event photographers.
The strategy behind my six-figure photography career, exhibitions, and a 200K+ audience.
As seen in
Results within 30 days
Member results across genres
3K → 11K on Instagram
12× growth in new followers
FULL COURSE + COMMUNITY · ACCESS FROM DAY ONE
GET SEEN.
GET HIRED.
Organisers and private hosts need to trust your coverage. Apply 30+ marketing lessons to relevant galleries, useful introductions and staying in touch for the next event.
Get found for
their next event
Connect your city and event coverage to the searches organisers make.
Stay in view
on Instagram
Share approved event work on Instagram, with venue and organiser credits.
Make your offer
clear to AI
Help AI tools describe your event coverage and working area accurately.
Show the event
in a short Reel
Use a Reel to show the mood of a party or your coverage of a conference.
Show how you
meet the brief
Show a full gallery with the brief or occasion and how the images were used.
Find a story
worth pitching
Pitch an approved event story, with context and full credits for the editor.
Market the work you already do
See the general marketing course and community. Apply the lessons to a stronger event gallery, a relevant agency introduction or a follow-up before a client's next event.
Inside UnderexposedWatch · 02:09
A second set of eyeson your next event pitch.
Personal feedback from Frederik
Get eyes on your event gallery or the pitch you're sending to an agency.
Live workshops + Q&A
Bring questions to live marketing workshops: how to present a full gallery, approach an organiser or make your experience clear to a private host.
Focused strategy spaces
Bring event questions to the SEO, Instagram and press spaces.
What you'll get
Trusted by photographers worldwide
- 30+ marketing lessons to apply to event work
- Press Vault: 200+ photography journalists
- Private community across photography genres
- Monthly workshops with personal feedback
$199 to join. First month included.
After your first month, it’s $29/month for continued access to the full course, Press Vault, community, feedback and live workshops. Cancel anytime.
Join Underexposed
14-day money-back guarantee.
“Your advice was spot on, Frederik.
Let me know when you're in the Bay Area.”Mike Krieger · Co-founder of Instagram
Meet Frederik
My career began with 17 years in social media and online marketing, helping brands reach their audience.
Photography gave me a new craft. Marketing helped put my work in front of people who could commission it.
Within a year, I was shooting commissioned work for Facebook, with no agent, industry connections or marketing budget.
I teach the marketing behind getting commissioned. Bring your event work; we'll work on how you present it and who sees it.
3x Cannes Gold LionsCannes Lions · Burger King Mexico
18 yearsMarketing and social media
200K+ followersBuilt across social media
Global brand workCoca-Cola, Burger King, Facebook
When event work is your business
✓
Your event galleries are strong, but the next brief is uncertain.
✓
You want agencies or private hosts to see the coverage you offer.
✓
You want past organisers to think of you for the next date.
✓
You're ready to send relevant work and follow up.
Straight answers
How do I get more event photography clients?
Start with the buyer: an organiser, agency producer or private host. Send work that matches the event they are planning. Illustrative example: after a conference, share an approved gallery showing speakers, guests and sponsor coverage. Send it to the organiser and ask about the next date. A private host needs a different gallery: people, mood and the celebration.
What should I show before quoting for an event?
Send a full gallery from a similar event. For a conference, show speakers, delegates and branding; for a private celebration, show people and atmosphere. Add your availability and a clear next step.
How long until I see event enquiries?
It depends on your starting point, market and the client's planning cycle. A useful introduction can start a conversation sooner; visibility through search takes longer. For repeat events, keep in touch before the next date is planned. There's no fixed timeline.
Is this a course on photographing events?
This is the general Underexposed photography marketing course and community. Apply its 30+ lessons in SEO, social, AI search, video, portfolio and press to your event work. Shooting and event operations are outside its scope.
Can I share work from private events?
Ask the host or organiser which images and details can be shared. Keep confidential event galleries private.
How much time will I need?
Plan for two to four hours a week for the short lessons and applying them. Work at your own pace around event days, travel and delivery deadlines.
What does full access include?
Your membership opens 30+ lessons, Press Vault and member tools. Work on an event gallery or agency introduction with personal feedback, live workshops and the private community.
Is this a one-off course purchase?
Underexposed is a membership. The $199 joining payment includes your first month and full access.
From month two, it’s $29 per month for continued course, Press Vault, tools, feedback, workshop and community access. Cancel anytime. Applicable tax is shown at checkout.
Is there a money-back guarantee?
You have 14 days from your first payment to request a full refund. Email frederik@trovatten.com. Once refunded, membership access ends and future billing stops.
What happens if I cancel?
Cancelling stops your next renewal. Your membership access continues until the end of the period you’ve paid for. Cancellation and a refund are separate: use the 14-day guarantee above to request a refund.
Be ready for their next brief.
Give an organiser, agency or private host a clear reason to put your name forward.
Join Underexposed14-day money-back guarantee.
$199 to join, first month included. Then $29/month. Cancel anytime.