Turn your fashion work into your next commission.
Marketing course + community for fashion photographers.
The strategy behind my six-figure photography career, exhibitions, and a 200K+ audience.
As seen in
Results within 30 days
Member results across genres
3K → 11K on Instagram
12× growth in new followers
FULL COURSE + COMMUNITY · ACCESS FROM DAY ONE
GET SEEN.
GET HIRED.
Build a route from personal fashion stories to paid briefs. Apply 30+ marketing lessons to your portfolio, visibility and pitches, with feedback as you put your work out there.
Be easy to find
for fashion work
Make your fashion portfolio, services and working area clear in search.
Get beyond
the same circle
Share a fashion story on Instagram, with full credits for your creative team.
Make your fashion
offer clear to AI
Help AI tools describe your fashion work, services and working area accurately.
Turn a series
into a short Reel
Build a Reel from a fashion series, keeping its mood and visual direction.
Show them
you fit the brief
Show art directors coherent fashion stories that suit the briefs you want.
Pitch a story
an editor can use
Pitch a fashion story that fits the title, with a clear angle and team credits.
Build a route to commissions
See how the general marketing course and community work. Bring a fashion series, a portfolio edit or a first pitch, then use the lessons and feedback to plan who should see it next.
Inside UnderexposedWatch · 02:09
Bring your fashion work.Get a second perspective.
Personal feedback from Frederik
Get feedback on a fashion series, portfolio edit or pitch to a brand.
Live workshops + Q&A
Bring a marketing question to a live workshop: what to show an art director, how to present a personal series or how to make a relevant introduction.
Focused strategy spaces
Discuss fashion work in the Instagram, portfolio and press spaces.
What you'll get
Trusted by photographers worldwide
- 30+ marketing lessons to apply to fashion work
- Press Vault: 200+ photography journalists
- Private community across photography genres
- Monthly workshops with personal feedback
$199 to join. First month included.
After your first month, it’s $29/month for continued access to the full course, Press Vault, community, feedback and live workshops. Cancel anytime.
Join Underexposed
14-day money-back guarantee.
“Your advice was spot on, Frederik.
Let me know when you're in the Bay Area.”Mike Krieger · Co-founder of Instagram
Meet Frederik
Before photography, I spent 17 years as a social media and online marketing strategist.
A fashion portfolio needs a point of view. Marketing connects it with the people who commission that kind of work.
With no agent, no industry connections, and no marketing budget, I was shooting commissioned work for Facebook within a year.
Bring your fashion portfolio. We'll work on how you present it, which clients it fits and how to start a relevant conversation.
3x Cannes Gold LionsCannes Lions · Burger King Mexico
18 yearsMarketing and social media
200K+ followersBuilt across social media
Global brand workCoca-Cola, Burger King, Facebook
For your fashion practice
✓
Your personal fashion stories are strong, but paid briefs are rare.
✓
You want editors and art directors to see the right work.
✓
You want a portfolio that makes your visual direction clear.
✓
You're ready to edit, pitch and follow up with relevant people.
Straight answers
How do I get commissioned for fashion photography?
Choose the fashion work you want to be hired for, then build a coherent portfolio around it. Find editors, art directors or brands whose stories and campaigns fit that direction. Send a short introduction and a relevant series, with a reason it suits their audience or brief. Label personal work clearly so it shows what you could bring to a commission. Features can be unpaid.
Who should I approach for paid fashion work?
Look for brands whose campaigns, lookbooks or product images fit your style. Contact the art director, creative producer or marketing lead with a relevant series and a clear reason it suits their brief.
How can personal work lead to a paid fashion brief?
Illustrative example: build a six-image personal fashion story with a local designer. Label it personal work and credit the team. Send an art director a short note and the series, explaining how the approach fits the kind of campaign the brand commissions.
Is this a dedicated fashion course?
No. Underexposed is a general photography marketing course and community. Apply its 30+ lessons in SEO, Instagram, AI search, video, portfolio and press to fashion work. Lighting, model direction and production are outside its scope.
How much time will I need?
Plan for two to four hours a week for lessons and applying them, at your own pace around shoots and edits.
How long before I see fashion enquiries?
There's no fixed timeline. Relevant outreach may start conversations sooner; search takes longer. Commissions depend on your work and the client's planning cycle.
What does full access include?
All 30+ lessons, Press Vault and member tools open from day one. Use the community, personal feedback and live workshops to work on a fashion portfolio, an editorial pitch or an introduction to a brand.
Is this a one-off course purchase?
Underexposed is a membership. The $199 joining payment includes your first month and full access.
From month two, it’s $29 per month for continued course, Press Vault, tools, feedback, workshop and community access. Cancel anytime. Applicable tax is shown at checkout.
Is there a money-back guarantee?
You have 14 days from your first payment to request a full refund. Email frederik@trovatten.com. Once refunded, membership access ends and future billing stops.
What happens if I cancel?
Cancelling stops your next renewal. Your membership access continues until the end of the period you’ve paid for. Cancellation and a refund are separate: use the 14-day guarantee above to request a refund.
Get hired for your point of view.
Show editors, art directors and brands a coherent body of work and a clear reason to commission you.
Join Underexposed14-day money-back guarantee.
$199 to join, first month included. Then $29/month. Cancel anytime.