Show portraits to the people who book them.
Marketing course + community for portrait photographers.
The strategy behind my six-figure photography career, exhibitions, and a 200K+ audience.
As seen in
Results within 30 days
Member results across genres
3K → 11K on Instagram
12× growth in new followers
FULL COURSE + COMMUNITY · ACCESS FROM DAY ONE
GET FOUND.
GET HIRED.
Turn your portrait work into a clear offer for the clients you want. Apply 30+ marketing lessons to your portfolio, visibility and outreach, with feedback as you go.
Get found for
your portraits
Reach people searching for your service, from family sessions to headshots.
Make your work
feel familiar
Share portraits and the people behind them on Instagram, with permission.
Help clients
discover your work
Help AI tools describe your portrait style, location and services accurately.
Let people see
your approach
Take people inside a portrait session with a Reel made from your photographs.
Show each client
the right work
Give personal, family and business clients a clear route to relevant work.
Pitch a portrait
story to editors
Build a pitch around a portrait series with a story an editor can use.
How Underexposed works
Start with the portraits you want to be hired for. The course gives you marketing structure; the community helps you test your offer, portfolio and outreach against that goal.
Inside UnderexposedWatch · 02:09
Get a second pair of eyes.On your portrait business.
Personal feedback from Frederik
Get feedback on what a new client sees in your portrait portfolio and offer.
Live workshops + Q&A
Bring a portrait marketing question to a live workshop: separate family sessions from headshots, plan a project launch or prepare an editorial pitch.
Focused strategy spaces
Use the Instagram, SEO, press and portfolio spaces with your portrait work.
What you'll get
Trusted by photographers worldwide
- 30+ marketing lessons to apply to portrait work
- Press Vault: 200+ photography journalists
- Private community across photography genres
- Monthly workshops with personal feedback
$199 to join. First month included.
After your first month, it’s $29/month for continued access to the full course, Press Vault, community, feedback and live workshops. Cancel anytime.
Join Underexposed
14-day money-back guarantee.
“Your advice was spot on, Frederik.
Let me know when you're in the Bay Area.”Mike Krieger · Co-founder of Instagram
Meet Frederik
Before photography, I spent 17 years as a social media and online marketing strategist.
A portrait buyer has a reason to hire. My marketing approach starts with that reason, then shows work that fits.
With no agent, no industry connections, and no marketing budget, I was shooting commissioned work for Facebook within a year.
For your portrait business, that means helping people understand your style, picture the session and take the next step to enquire.
3x Cannes Gold LionsCannes Lions · Burger King Mexico
18 yearsMarketing and social media
200K+ followersBuilt across social media
Global brand workCoca-Cola, Burger King, Facebook
For your portrait business
✓
Your portraits get attention, but your session calendar has gaps.
✓
Your portfolio mixes work that different clients need to see.
✓
You want more of the portrait work that suits your style.
✓
You're ready to clarify your offer and test how you promote it.
Straight answers
How do I get more portrait photography clients?
Choose the work you want to book, then build the route to it. A family wants to picture their session. A business needs portraits that fit its brand. An editor needs a point of view that suits a story. Show each buyer relevant work, explain how the commission works and make it easy to enquire. Apply the course lessons to the route that matters to your business.
Can different portrait clients use the same site?
Yes. Give each offer its own route. Illustrative example: a family-session page with a small gallery, your travel area, what happens on the day and an enquiry button. Keep team headshots on their own page.
How do I pitch team headshots to businesses?
Illustrative example: find a local firm with an outdated team page. Send its office manager or founder a short introduction and a relevant portrait gallery, then suggest a day for team headshots at their office.
Is this a dedicated portrait photography course?
Underexposed is a general photography marketing course and community. Its 30+ lessons cover SEO, social media, AI search, video, portfolio and press. Apply them to your portrait business. Lighting, posing and retouching are outside the course.
How much time will I need?
Plan for two to four hours a week to learn and apply the lessons. Work at your own pace around sessions.
How long until I get portrait enquiries?
There is no fixed timeline. A clear session page or relevant introduction can open conversations sooner. Search takes longer; bookings depend on your work and market.
What does full access include?
All 30+ lessons, Press Vault and member tools open from day one. Use the community, personal feedback and live workshops to work on a portrait offer, a session page or your next client introduction.
Is this a one-off course purchase?
Underexposed is a membership. The $199 joining payment includes your first month and full access.
From month two, it’s $29 per month for continued course, Press Vault, tools, feedback, workshop and community access. Cancel anytime. Applicable tax is shown at checkout.
Is there a money-back guarantee?
You have 14 days from your first payment to request a full refund. Email frederik@trovatten.com. Once refunded, membership access ends and future billing stops.
What happens if I cancel?
Cancelling stops your next renewal. Your membership access continues until the end of the period you’ve paid for. Cancellation and a refund are separate: use the 14-day guarantee above to request a refund.
Make your portrait work easier to book.
Reach personal, family and editorial clients with a clear offer and portrait work that answers their brief.
Join Underexposed14-day money-back guarantee.
$199 to join, first month included. Then $29/month. Cancel anytime.