Get booked for the weddings you want to shoot.
Marketing course + community for wedding photographers.
The strategy behind my six-figure photography career, exhibitions, and a 200K+ audience.
As seen in
Results within 30 days
Member results across genres
3K → 11K on Instagram
12× growth in new followers
FULL COURSE + COMMUNITY · ACCESS FROM DAY ONE
GET FOUND.
GET BOOKED.
A full marketing course to apply to your wedding business. Work through 30+ short lessons on reaching couples, building a stronger portfolio and making the next enquiry easier.
Get found when
couples search
Build pages for the places and weddings you shoot, like elopements in Paris.
Reach venues
and planners
Share approved wedding photos on Instagram for the venue and team to repost.
Help couples
find you with AI
Make your wedding work easier to find when couples ask AI who to book.
Turn wedding
stories into Reels
Use one gallery for a Reel that walks couples from the first look to the party.
Help couples
choose your work
Let couples see a complete wedding, understand your packages and enquire.
Give editors
a wedding story
Find the angle in a real wedding, then pitch a title such as Vogue Weddings.
See what you’ll work on
Watch how Underexposed works, then bring your wedding website, posts and pitches to the course and community. Get feedback on the work that could earn your next enquiry.
Inside UnderexposedWatch · 02:09
Plan your next season.With a community behind you.
Personal feedback from Frederik
Share your gallery or planner pitch. Get a clear next thing to improve.
Live workshops + Q&A
Use the marketing workshops to ask about wedding positioning, venue introductions or the point where couples stop replying to your enquiries.
Focused strategy spaces
Use the SEO, Instagram and press spaces for your next wedding question.
What you'll get
Trusted by photographers worldwide
- 30+ marketing lessons to apply to weddings
- Press Vault: 200+ photography journalists
- Private community across photography genres
- Monthly workshops with personal feedback
$199 to join. First month included.
After your first month, it’s $29/month for continued access to the full course, Press Vault, community, feedback and live workshops. Cancel anytime.
Join Underexposed
14-day money-back guarantee.
“Your advice was spot on, Frederik.
Let me know when you're in the Bay Area.”Mike Krieger · Co-founder of Instagram
Meet Frederik
I came to photography with 17 years in social media and online marketing behind me.
The camera was new. The problem was familiar: how do you reach someone who could actually hire you?
Facebook commissioned me within a year of picking up a camera. I had no agent, industry contacts or marketing budget to open those doors.
My role is to help your wedding business get clearer about who it serves, what it shows and how the right couples enquire.
3x Cannes Gold LionsCannes Lions · Burger King Mexico
18 yearsMarketing and social media
200K+ followersBuilt across social media
Global brand workCoca-Cola, Burger King, Facebook
For the weddings ahead
✓
Next season has open dates. You want couples who fit your work.
✓
Couples compare your price before they understand your style.
✓
Your best galleries aren’t reaching venues and planners.
✓
You’ll share work, build relationships and follow through.
Straight answers
How do I get more wedding photography clients?
Start with the celebrations you want to photograph. Illustrative example: put two complete city-wedding galleries on one page, state the area you cover and invite couples to enquire with their date and venue. Share that page with the venues involved. A country-house weekend or an elopement needs work that answers a different couple’s plans.
How do I get on venues' and planners' radar?
Send a venue a small, approved set from a wedding you photographed there, with credits and a link to the full story. Make a specific introduction and give them something useful to share.
How soon could I get wedding enquiries?
Couples may already be planning next season. Work on what you can change now: the gallery they see, the enquiry form and the introductions you make. Direct conversations and search build at different speeds. There’s no fixed timetable for bookings.
Is this a dedicated wedding course?
No. Underexposed is a general photography marketing course and community. Apply its 30+ lessons on SEO, Instagram, AI search, video, portfolio and press to your wedding work. Shooting and posing aren’t taught here.
Do I have to film myself at weddings?
Use your photographs with a voiceover. A Reel can tell a wedding story without you presenting to camera.
How much time will I need?
Set aside two to four hours a week for the short lessons and your next marketing task. Work at your own pace around wedding days, travel and editing.
What does full access include?
Get 30+ short lessons, the Press Vault and member tools. Share a wedding gallery or venue pitch for personal feedback, join the private community and bring your questions to live workshops.
Is this a one-off course purchase?
Underexposed is a membership. The $199 joining payment includes your first month and full access.
From month two, it’s $29 per month for continued course, Press Vault, tools, feedback, workshop and community access. Cancel anytime. Applicable tax is shown at checkout.
Is there a money-back guarantee?
You have 14 days from your first payment to request a full refund. Email frederik@trovatten.com. Once refunded, membership access ends and future billing stops.
What happens if I cancel?
Cancelling stops your next renewal. Your membership access continues until the end of the period you’ve paid for. Cancellation and a refund are separate: use the 14-day guarantee above to request a refund.
Give couples a reason to choose you.
Turn the work you’ve already made into a stronger introduction to the couples, venues and planners you want to work with.
Join Underexposed14-day money-back guarantee.
$199 to join, first month included. Then $29/month. Cancel anytime.