Get your street work in front of the right people.
Marketing course + community for street photographers.
The strategy behind my six-figure photography career, exhibitions, and a 200K+ audience.
As seen in
Results within 30 days
Member results across genres
3K → 11K on Instagram
12× growth in new followers
FULL COURSE + COMMUNITY · ACCESS FROM DAY ONE
GET SEEN.
OPEN DOORS.
Your street photographs can travel further than your feed. Apply 30+ marketing lessons to a body of work, an audience and the editors or brands you want to reach.
Get your series
found on Google
Build pages for your street projects, with the story and place behind them.
Build a following
around your work
Share a connected street series with its story, so people want the next one.
Help AI find
your street work
Give AI clear context about your street projects, locations and published work.
Bring the street
into your Reels
Turn a street series into a Reel, with your voice and the story behind it.
Let clients see
your point of view
Show how your eye for people and everyday life could fit a commercial brief.
Give editors
a story to publish
Pitch a street series with a clear angle, a tight edit and useful captions.
Personal work. New doors.
I built my photography career from street work. See the course and community you’ll use to put your own projects in front of new readers, followers and potential clients.
Inside UnderexposedWatch · 02:09
Your eye for the street.A plan to get it seen.
Personal feedback from Frederik
Bring a street series or pitch. Get help choosing what to show and why.
Live workshops + Q&A
Ask about getting a street series seen, approaching an editor or showing a brand how your personal work could fit a brief.
Focused strategy spaces
Use the SEO, Instagram and press spaces for your next street project.
What you'll get
Trusted by photographers worldwide
- 30+ marketing lessons to apply to street work
- Press Vault: 200+ photography journalists
- Private community across photography genres
- Monthly workshops with personal feedback
$199 to join. First month included.
After your first month, it’s $29/month for continued access to the full course, Press Vault, community, feedback and live workshops. Cancel anytime.
Join Underexposed
14-day money-back guarantee.
“Your advice was spot on, Frederik.
Let me know when you're in the Bay Area.”Mike Krieger · Co-founder of Instagram
Meet Frederik
I started out in street photography after 17 years in social media and online marketing.
Photographing Mexico City gave me a body of personal work to share and a story people could follow.
I’ve since brought that street photography approach to commissioned work for Coca-Cola and Burger King.
In Underexposed, I share how I get work seen. We’ll apply those lessons to your street projects, your audience and your next pitch.
3x Cannes Gold LionsCannes Lions · Burger King Mexico
18 yearsMarketing and social media
200K+ followersBuilt across social media
Global brand workCoca-Cola, Burger King, Facebook
For the work you make on the street
✓
Your street photographs get likes, but the audience stops there.
✓
You have a strong series that editors and clients haven’t seen.
✓
You want personal work to lead to publications or paid briefs.
✓
You’ll share projects, pitch stories and keep making photographs.
Straight answers
How do I get my street photography noticed?
For my 365-day Mexico City project, the idea was clear: one street photograph a day for a year. It gave people a reason to follow and local editors a story to cover. Start with a connected series, a simple title and a page you can share. Work on that page, your posts and your pitch inside Underexposed.
Can street photography lead to paid work?
Coca-Cola and Burger King commissioned me to create street-inspired photographs for their campaigns. Use your personal work to show a client how your eye could fit a brief.
How do I get street photography published?
Pitch a story, with a tight edit and captions. Chilango and Konbini covered my Mexico City project; National Geographic featured my Day of the Dead project. Research editors who cover your subject, then use Press Vault to plan a relevant pitch.
Is this a course on taking street photographs?
No. Underexposed covers marketing across genres. Bring your street projects to 30+ lessons on SEO, Instagram, AI search, video, portfolio and press, with feedback as you apply them.
Do I need a big following already?
No. Start with your street work. We’ll work on its story, where you show it and who you want to reach.
How much time should I set aside?
Allow two to four hours a week around your street walks. Work at your own pace. An audience, editorial interest or paid work takes time; there’s no fixed timeline.
What does full access include?
The full 30+ lesson course, Press Vault and member tools open from day one. Join the community, feedback and live workshops. Work on a street series, an editor pitch or the portfolio you’d show an agency.
Is this a one-off course purchase?
Underexposed is a membership. The $199 joining payment includes your first month and full access.
From month two, it’s $29 per month for continued course, Press Vault, tools, feedback, workshop and community access. Cancel anytime. Applicable tax is shown at checkout.
Is there a money-back guarantee?
You have 14 days from your first payment to request a full refund. Email frederik@trovatten.com. Once refunded, membership access ends and future billing stops.
What happens if I cancel?
Cancelling stops your next renewal. Your membership access continues until the end of the period you’ve paid for. Cancellation and a refund are separate: use the 14-day guarantee above to request a refund.
Let your street work go further.
Build an audience for your street work. Give editors and potential clients a reason to take a closer look.
Join Underexposed14-day money-back guarantee.
$199 to join, first month included. Then $29/month. Cancel anytime.