Hi, I’m Frederik
Before becoming a photographer, I spent 17 years as a digital marketer - helping startups, international companies, and artists grow their audience.
Then I picked up a camera.
I wasn’t good. Most of my photos didn’t work.
But every now and then, I took a photograph I knew someone would care about - if only they saw it.
I couldn’t stand the thought that the only reason they didn’t -
It was because they hadn’t seen my work.
So I took what my career in digital marketing had taught me, and relentlessly applied it to my photography.
Fast forward — my photographs have been exhibited in museums, featured in National Geographic, and I’ve shot campaigns for Facebook, Burger King, and Coca-Cola.
Not because I was the most talented.
But because I learned how to make my work seen.
And that’s what most photographers struggle with.
Why I built Underexposed
Photographers don’t fail because of a lack of talent.
They fail because no one sees their work.
Most marketing courses don’t help.
They’re made for influencers and businesses — not photographers building a career with images.
Underexposed is different.
It’s my playbook.
The same steps I used to get my work seen.
And I keep updating it as I learn.
This isn’t theory.
It’s marketing photographers can actually use.
Underexposed
Underexposed is a marketing and social media course built exclusively for photographers.
Through short, no-fluff video lessons, you’ll learn how to build an audience, get real visibility for your work, and grow step-by-step — one focused task at a time.
What to expecT
This course is stripped down to what truly matters.
Instead of the usual surface-level tips like “post 3 times a week” or “use hashtags”, I’ll share with you everything I’ve learned in my 17 years of digital marketing experience and how I adapted it to my career in photography.
“Your advice was spot on, Frederik.
Let me know when you’re in the bay area next time.”
Grow your social media
Use Instagram to share your work without selling your soul. I’ll break down how to stay consistent, tell stories, and grow an audience that actually cares.
Website and portfolio
Your site should show what you do—and make people remember it. Learn how to structure it, write better, and build something that reflects your voice.
Rank on Google
Are you visible when people search for “photographer + your city” or your photography style, like “street photographer + your city”?
Show up when people use Chatgpt
Be discovered and get clients by showing up for searches on ChatGPT, Gemini and the other chatbots.
Reach Journalists
Want your photos featured in real publications?
Learn how to reach out, pitch your story, and get your work out into the world.
Make videos people watch
Reels, behind-the-scenes, simple edits that feel like you. This will show you how to make videos that get your work seen—without overthinking it.
For serious photogrpahers
This platform is fot photographer like yourself who wants to get their work in front of the right people.
Whether you’re a beginner looking to build your online presence from scratch or you are a full-time professional photographer with a large audience - in fact a lot of the strategies I’m walking you through are extra effective if you a presence, following and website.
Why listen to me?
I wasn’t always a photographer. Since I was 18, I’ve worked in digital marketing, consulting artists, photographers, and Fortune 500 companies.
Now, I’m sharing the strategy I used to grow my own audience, rooted in 17 years of experience and specifically tailored for photographers.
Frederik Trovatten