Commercial street photographer

I’m Frederik Trovatten, an award-winning documentary, and street photographer.

Featured projects like my Day of the Dead series are currently being exhibited at the Museum of World Culture and I’ve previously done global photography campaigns for brands such as Facebook, Coca Cola, Burger King, and many more.

My last commercial project won two Lions at the Cannes Lions International Festival of Creativity.

How I do street photography in a commercial setting

Commercial Street Photography Campaigns

Capturing Authenticity for Brands

In recent years, commercial street photography has become a sought-after style for brands and organizations looking to capture genuine, candid moments in their campaigns.

Moving away from overly polished imagery, many companies now favor an authentic street photography approach that reflects the energy and diversity of real-world settings.

See more street photography portfolio. You’ll notice most of my photography projects are shot in black and white, but I do color photography too.

Recent Projects and Recognition

If you follow me on Instagram, you may have seen my recent work for Burger King. This extensive street photography campaign was well-received, even earning two Lions at the Cannes Lions International Festival of Creativity.

These projects highlight the appeal and effectiveness of street photography in connecting with audiences in a fresh, relatable way.

How I Approach Commercial Street Photography

For brands or agencies interested in working together, feel free to reach out on Instagram with your ideas or a project brief. After an initial discussion, I’ll develop a tailored pitch that aligns with your vision. From conceptualization to the final image, I ensure the campaign stays true to both your brand identity and the spontaneous essence of street photography.

Flexibility and Travel

I'm open to traveling for the right campaign, and past projects have taken me to various locations, including Denmark, New York, Los Angeles, Mexico City, and cities across Latin America. I believe that each city has its unique character that can add something special to your brand’s message.

What is Commercial Street Photography?

Street photography in a commercial context often requires a balance between spontaneity and brand alignment. While traditional street photography captures unscripted moments, commercial street photography is a bit more structured to ensure it meets brand guidelines and legal considerations. It’s often a mix of candid photography, street casting and documentary photography - all in one to create an authentic, yet commercial feel.

  • Adapting to Brand Guidelines: I capture organic interactions and situational authenticity while keeping the brand’s message at the forefront.

  • Working with a Team: I typically collaborate with a producer to manage logistics like street casting and location permissions. This ensures that each project is handled professionally and within legal requirements.

If you’re interested in exploring more of my work, I invite you to check out my Street Portraits series and see my work as a photographer in Mexico.

Over the years, my camera has taken me on a journey across continents, weaving through the bustling streets of New York City, the historic lanes of London, and countless corners of Europe. Each place has offered a unique canvas to capture the human experience—from candid moments on the subway in the United States to the intricate charm of European street life.

As a street and documentary photographer, I’ve learned that no two places tell stories in the same way. New York’s electric pace challenges you to find stillness in motion. London’s history and culture unfold in layers, demanding patience and curiosity. Across Europe, each city and small town brings its own rhythm, a unique mix of tradition and modernity.

Photography is my way of connecting with the world, and these journeys have been as much about discovery as they have been about storytelling. Whether it’s the fleeting glance of a passerby or the interplay of light and architecture, I’m always chasing that perfect moment that speaks volumes without words.

Both collections showcase my dedication to capturing authentic moments with an artistic edge that speaks to audiences. Both projects were shot on Fujifilm cameras and lenses.