Frederik Trovatten

Portfolio & Photography projects

I’m Frederik Trovatten, an independent photographer, filmmaker and Founder of Underexposed.

My bio, my Instagram, gear and contact.

Black-and-white photograph of the Super Tacos street stand in Mexico City

Coca Cola

 Black-and-white photograph of men eating beside a loaded cart and a worn truck

Burger King

 Man reading a newspaper in a black-and-white street portrait

Mexico City

 Black-and-white NYC street photograph of a man walking through Times Square

NYC Street Photography

 Black-and-white Mexico City street scene photographed on film by Frederik Trovatten

Film Photography

 Color analog street photograph of three older men in patterned hats talking on a bench.

Street Photography in Color

 Person raising their hands behind a window in a black-and-white street photograph

Candid Photography

 Person wearing skull face paint among Day of the Dead performers

Day of the Dead

 Black-and-white portrait of a bearded man against a painted wall

Street Portraits

 Two Muay Thai fighters embrace in a boxing ring

Muay Thai

 Silhouette of a person wearing a wide-brimmed hat

Studio portraits

About my photography projects

This portfolio brings together street photography, advertising campaigns, and documentary-style work created for brands and creative agencies.

The common thread is real moments. I work close to the street, close to people, and close to the cultural context the campaign lives in.

Exhibitions

  • Ethnographic Museum, Stockholm (2023)
  • Museo Archivo de la Fotografía, Mexico City (2023)
  • Museum of World Culture, Gothenburg (2022-2024) - Day of the Dead series
  • “Analog Translation”, 35s & 45s, Mexico City (2020)

Awards & Recognition

  • Cannes Lions (3× Gold), Burger King Mexico campaign (2022)
  • Guldägget (Advertising), Coca-Cola with Uncommon Creative Studio Stockholm (2025)

Selected Work & Commissions

  • Commissioned by Burger King, Coca-Cola, and Facebook
  • Book cover photography for The Way That Leads Among the Lost by Angela Garcia (Farrar, Straus and Giroux, ISBN 9780374605780)

Highlights

  • Street Photography Campaigns
    Combining the rawness of street photography with advertising objectives, these projects bring authenticity to brand storytelling.
  • Advertising Photography
    Creative and impactful imagery designed to deliver on the goals of global campaigns and niche projects alike.
  • Documentary and Editorial Work
    Story-driven visuals that align with cultural and brand narratives, offering depth and context to campaigns.

Street Photography in Advertising

Street photography offers a unique way to tell stories for brands. Candid, real, and unscripted, it creates a sense of authenticity that resonates with audiences.

My campaigns often incorporate this approach, working with creative agencies to build visual narratives that connect on a human level. As you can tell, many of my commercial photography campaigns are shot in black and white, but I also do color photography.

Advertising Photography for Global Brands

From concept to execution, my work is aligned with the brand’s direction and message. Whether I’m documenting how a product lives in the real world or capturing cultural moments around it, the focus stays on storytelling, clarity, and impact.